Stance

Reimagining what was once a stagnant staple and transforming socks into one of fashion’s most exciting accessories

Stance are probably the world most famous socks at this stage, right? So they must be doing their job properly and have a great time of people around them. One of the newest faces to join the Stance family is Cole Houshmand, a WSL competitive professional surfer. Cole Showed what he was made of by winning the Challenger series and then being promoted into the main WSL Championship Tour.

The brief from stance was to highlight Cole’s creative attitude and the Stance product simultaneously whilst enjoying a standard day out. Hard one to nail hey, but with the luck of some incredible locations around Peniche, Portugal and the general easy going nature of Cole we managed to come away with some awesome images. Then imagery from the day was to help announce Cole as part of the Stance family.

stance.eu.com